ALT ALT project goals ALT-fuer Muell

* education for sustainable development
* specific goals
* re-/ definition of keywords
* key publications
* further bibliographic hints

ALT education for sustainable development

The Sustainable Development Goals (SDGs) present a collection of 17 interlinked global goals designed to be a ‘blueprint to achieve a better and more sustainable future for all’. They were set in 2015 by the United Nations. Perfumery not only, but especially concerns the following goals:

Goal 1. No poverty.End poverty in all its forms everywhere.
The production and refinement of aromatic substances has been a means of livelihood for innumerable local stakeholders.
Goal 3. Good health and well-being.Ensure healthy lives and promote well-being for all at all ages.
Aromatics have made up the means of naturopathic healthcare and traditional medicine for centuries.
Goal 4. Quality education.Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
Perfumery has been deeply intermingled with high education – concerning the knowledge of poetry, cultural history, geography and biology, medicine and pharmacy, and neuro-psychological techniques of intuitive perception.
Goal 12. Responsible consumption and production.Ensure sustainable consumption and production patterns.
Aromatics have been valuable in many regards, and their value calls for thoughtful consumption – consuming as much of them as it is necessary for therapeutic goals, but not more than nature produces.
Goal 15. Life on land. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.
Many key aromatics, as well as innumerable fragrant plants in general, are endangered or threatened with extinction. On the other side, their industrial mass cultivation and mass production puts its stamp on agricultural fields nowadays.

ALT specific goals

This website aims to draw light to the existence, character, and value of the Asian perfumery heritage. 

In a longer perspective, this website is hoped to initiate and support:

(1) cultural awareness

… of the threefold Asian heritage, by informing about its special facets including specifically Asian achievements, and thereby simultaneously supporting Asian identity.

Transgressing Asian borders, the website intends to call for and strengthen an awareness of the cultural significance of fragrances probably for all communities since the beginning of human mankind.

(2) sensory curiosity

… for the wealth of olfactory phenomena in nature, by hinting at the existence of this treasury and suggesting methods of how to connect with it.

(3) therapeutic knowledge

… for the exceptional potential of natural aromatics, by mentioning health benefits of their selective, sustainable use.

(4) green care

… by emphasizing the beauty and value of perfumery on the one side, the flora’s frequent threat with extinction and dependence from an intact global ecological equilibrium on the other side.

(5) networking

… by encouraging local users, producers, health professionals, spiritual masters, and others, to respond to this project, and supporting research by offering links, or rather informing about gaps of knowledge.

ALT re-/ definition of keywords

As this project aims to establish an intercultural discussion and look at cultural arts beyond the Western borders, it has been necessary to (re-) define keywords.

  • (an) aromatic‚= a material of potential olfactory quality
  • perfume‚= all kinds of materials that are valued specifically for the capacity of creating an olfactory phenomenon with them.
    In juxtaposition with fragrances: The visual tactile material for creating a fragrance.
    In Asia e.g.: incense, aromatic wood artefacts, fresh flowers, distillates, pastes, and powders.
  • fragrance‚= any kind of olfactory phenomenon which is intentionally created and perceived by awareness.
    In juxtaposition with perfumes: The olfactory phenomenon.
  • perfumery‚= all matters and activities dedicated to the possibility of creating an olfactory experience.
    In Asia e.g.: the offering of fragrant flowers to divine entities, the appreciation of fragrances in special rituals specifically for this purpose, or simply the production and use of incense.

ALT key publications

The following publication may give a first glimpse of sich an intended, unbiased view on non-Western perfumery arts. They may simultaneously reflect the character of this project’s approach to Asian traditions.

Article: Perfumery in Asia. Reflections upon the Natural, Cultural and Intangible Heritage. (2015)

Exhibition catalogue: Das Parfumerbe Asiens / The Perfumery Heritage of Asia (Bonn/Germany, 2015–2016)

ALT further bibliographic hints

A list of links offers you a multitude of starting points to dive into perfumery studies.