ALT-benchmarks

Following:

01 – history

02 – resources

03 – feedstock

04 – producing

05 – products

06 – using

07 – utensils

08 – intake

09 – appreciating

10 – aesthetics

11 – meaning

12 – profession

13 – today

01

history

HISTORY OF ASIAN PERFUMERY ARTS

  • Appreciation of the fragrant landscape presumably since the beginning of Asian civilization and throughout Asia.
  • Provable origins of a ‚handicraft‘ over 2–3,000 years ago.
  • Specialization of a perfumery art – i.e. skills of conserving and refining the aromatics as well as as appreciating them reverently – over the course of the centuries at exclusive locations.
  • Intracontinental transmission of materials, techniques and meanings via land and sea routes over the course of time – with the effect of exchange and mutual inspiration.
  • Notable entanglement with Western business activities since the 16th century.

02

resources

FAMOUS REPRESENTATIVES OF ASIA’S ENDEMIC AROMATIC RESOURCES

Agarwood – ambergris – basil – benzoin – birch – cajeput – camellia – camphor – cardamom – cassia – cedar – cinnamon – civet – cloves – conifer – coriander – cypress – elemi – eucalyptus – fenugreek – fir – frangipani – frankincense – galbanum – gallnuts – ginger – jasmine – kanuka – lemongrass – lily – litsea – magnolia – maple – musk – myrrh – neroli – nutmeg – osmanthus – palmarosa – patchouli – pepper – pine – rhododendron – rosemary – roses – saffron – sandalwood – shell hinges – spikenard – spruce – star anise – storax – tea tree – tuberose – tulsi – vetiver – yarrow – ylang-ylang.

03

feedstock

PARTS OF PLANTS THAT HOST AROMATIC MOLECULES

Balm – bark – blossom – fruit (peel) – grass – leaves – lichen – needle – resin – root – seeds – wood.

04

producing

EFFORTS TO PRODUCE DIFFERENT CATEGORIES OF AROMATIC GOODS

(1) RAW MATERIALS

  • growing
  • harvesting

(2) REFINED (PURE) GOODS

  • cleaning
  • washing
  • drying
  • carving
  • grinding
  • distilling
  • extracting

(3) REFINED MIXED PRODUCTS

  • blending
  • cooking
  • saturating

05

products

TYPICAL (NATURAL AND MAN-MADE) AROMATIC PRODUCTS

  • the natural surrounding as such

  • aromatic wood artefacts

  • fresh (parts of) plants (flowers, herbs, and other)
  • dried (parts of) plants (flowers, herbs and other)
  • powders

  • incense cake (as balls, cookies, soft sticks)
  • incense sticks (including a wood stick)

  • pastes

  • distillates

  • oils

  • cremes

06

using

SKILLS OF MAKING AROMATICS GIVE OFF THEIR FRAGRANCE

  • diffusing
  • boiling
  • censing

07

utensils

SELECT PERFUMERY UTENSILS

(1) PRODUCING

  • cooking pots
  • 
still
  • 
productional tools

(2) STORING


  • storing boxes

(3) APPRECIATING

  • sprinkler
  • censer
  • incense
  • holder
  • fine boxes
  • fine cutlery
  • rack

08

intake

WAYS OF TAKING IN THE AROMATIC MOLECULES

  • inhalation

  • skin application
  • ingestion

09

appreciating

TRADITIONAL WAYS OF APPRECIATING FRAGRANCES REVERENTLY

  • Sensory appreciation of the natural atmosphere by full awareness.
  • Garden architecture.

  • Fragrant sacrifices to divine entities.

  • Noble gesture of respect and hospitality to the community.

  • Ritual appreciation of select olfactory notes for leisure and spiritual aims.
  • Therapeutic use of aromatics.

  • Flavoring food.

10

aesthetics

EXEMPLARY IDEALS AND CRITERIA (EACH ONE DESCRIBING A SPECIFIC CULTURE).

  • Naturalness (Eastern Asia)

  • Support of ritual purity (Islamic Asia).
  • Representation of Paradise (Central Asia).
  • Supporting harmony and balance of physical energies (South Asia).
  • Accompanied by visible smoke rising to the sky, or to the Gods respectively (Eastern Asia).

11

meaning

TRADITIONAL MEANING OF FRAGRANCES

  • Representing, symbolizing and supporting divine presence and energies.

  • Source of gaining spiritual insight and refining one’s personality.
  • Signifying healthy conditions.

  • Supporting the maintenance of human health (’natural pharmacy‘).

  • Paying respect towards divine entities as well as the community.

12

profession

PERFORMING THE PROFESSION

  • In the beginning: Everyday habit – overlap of cooking, hygienic care, and reverent devotional service.

  • Over the centuries: Hobby – especially among those populations living in the cultivation area of aromatic plants.

  • By time: Special profession – of herbalists, pharmacologists, therapists, spiritual masters, and perfumers.

13

today

TODAY’S ECONOMIC SIGNIFICANCE AND THREATS

  • Integration into global markets of multinational enterprises especially since the 1990s.

  • Object of (international) patents.

  • A sizeable multi-billion dollar business.
  • Overexploitation and loss of natural resources.
  • Loss of local knowledge and traditional (sensory and production) skills.